SDA launches advertising blitz to protect penalty rates

May 7, 2017 Newsletters

Chris Gazenbeek –  State Secretary

The SDA has stepped up the campaign to protect penalty rates by launching a multi-media advertising blitz in five marginal electorates including the Federal electorate of Flynn which covers the Gladstone region.

The advertising blitz will include radio, digital and social media ads, along with mobile and static billboards.

The blitzes would also be backed by on the ground activities in major shopping centres across the region.

Hard working retail and fast food employees stand to lose between $2,000 and $6,000 every year due to penalty rate cuts which are fully supported by the Turnbull Government.

Whether it’s a direct cut in take home pay or a reduction in the conditions that underpin major EBAs, it represents a pay cut retail and fast food workers can’t afford and don’t deserve.
We’ll be telling the stories of everyday people like Anastasia who relies on penalty rates to pay her rent and Andrew who’ll lose up to $150 every month.
Across the Gladstone region, when people switch on the radio, drive to the shops, open the paper or check their Facebook, we’ll be telling them that cutting penalty rates will hurt everyday Australians.

SDA members will also be hitting the streets and workplaces to talk to the community about how the penalty rate cuts will hurt them and how they can get involved in the campaign to stop the cuts.

Recent polling by Essential Research shows that 82% of respondents supported higher pay for work at night, on weekends and public holidays and 56% do not approve of the penalty rate cut.

The cut to penalty rates could affect your partner, your children, your brother or your sister. It will almost certainly affect your friends or somebody you know.
The whole campaign is about encouraging everyone to join the campaign to protect penalty rates. It’s about standing up for your family and your friends.
Join the Protect Penalty Rates campaign at

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